Before ID’ing her gown at Prince Carl Philip‘s June 13th nuptials, I would have assumed Crown Princess Victoria had chosen a couture piece for the occasion.
Hanne Juul/All Over Press Denmark
Imagine my delight when I learned that the heir to the Swedish throne was wearing a custom-made dress from H&M’s Conscious Collection.
Mattias Edwall
“The gown was a custom made H&M Conscious Exclusive dress made of organic silk and organic linen,” a rep for the brand told me via email. “The dress was inspired by a skirt from the Conscious Exclusive Collection that was launched earlier this year in April.”
H&M
According to Red Carpet Fashion Awards, Olivia Wilde wore the skirt to the 2015 Elle Style Awards. Ironically, Wilde herself is a princess from first marriage to Italian Prince Tao Ruspoli.
Two thumbs up for royalty wearing home-grown brands.
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