Before ID’ing her gown at Prince Carl Philip‘s June 13th nuptials, I would have assumed Crown Princess Victoria had chosen a couture piece for the occasion.
Imagine my delight when I learned that the heir to the Swedish throne was wearing a custom-made dress from H&M’s Conscious Collection.
“The gown was a custom made H&M Conscious Exclusive dress made of organic silk and organic linen,” a rep for the brand told me via email. “The dress was inspired by a skirt from the Conscious Exclusive Collection that was launched earlier this year in April.”
Two thumbs up for royalty wearing home-grown brands.